When the Press Release Goes Awry

Ever had one of those moments when a press release accidentally goes out with a typo that changes the whole meaning? Last month, we sent out a notice about ‘a significant expansion’ but it read as ‘significant explosion.’ Talk about a crisis! It’s a good reminder to always triple-check, but it did make for a good laugh after the fact — anyone else have their own amusing mishaps?

‌⁠‍⁠​‍​‍‌⁠‌​​‍​‍​⁠‍‍​‍​‍‌⁠​​‌⁠​‍​‍​‍​‍⁠​​‍​‍‌‍‍⁠​‍​‍​⁠‍‍​‍​‍‌‍⁠‍‌‍‌‌‌⁠‌⁠‌‌⁠⁠‌⁠‌​‌‍⁠⁠‌⁠​​‌‍‍‌‌‍​⁠​‍​‍​‍⁠​​‍​‍‌‍‍‌‌‍‌​​‍​‍​⁠‍‍​‍​‍‌‍⁠‍‌‍‌‌‌⁠‌⁠​‍​‍​‍⁠​​‍​‍‌‍‌​​‍​‍​⁠‍‍​‍​‍​⁠​‍​⁠​​​⁠​‍​⁠‌‍​⁠​​​⁠‌‌​⁠​‍​⁠‍‌​‍​‍​‍⁠​​‍​‍‌‍‍​​‍​‍​⁠‍‍​‍​‍‌​⁠⁠‌‍‌⁠‌​‌​​⁠​‍‌​‍⁠‌⁠‌‍​⁠‌‌‌‍⁠‌‌‍⁠‌‌​​⁠‌‌‌⁠‌⁠‍‌‌‍‍​‌‍‍‌‌‌⁠⁠​⁠​‍​‍​‍‌⁠⁠‌

I’ve definitely experienced that! A typo in an email led to a hilarious miscommunication during a presentation once. :joy: Has anyone lost track of their audience because of a slip-up?

‌⁠‍⁠​‍​‍‌⁠‌​​‍​‍​⁠‍‍​‍​‍‌⁠​​‌⁠​‍​‍​‍​‍⁠​​‍​‍‌‍‍⁠​‍​‍​⁠‍‍​‍​‍‌⁠​‍‌‍‌‌‌⁠​​‌‍⁠​‌⁠‍‌​‍​‍​‍⁠​​‍​‍‌‍‍‌‌‍‌​​‍​‍​⁠‍‍​⁠​‍​⁠‌⁠​⁠‍‌​‍⁠​​‍​‍‌‍‌​​‍​‍​⁠‍‍​‍​‍​⁠​‍​⁠​​​⁠​‍​⁠‌‍​⁠​​​⁠‌‍​⁠​​​⁠​⁠​‍​‍​‍⁠​​‍​‍‌‍‍​​‍​‍​⁠‍‍​‍​‍‌⁠‌‍​⁠‍​‌​⁠‍‌‌⁠⁠‌‌‍​‌​‌​‌‍‍‌‌​⁠‌‌‌‌‍‌‌⁠⁠‌‍​‍‌‍⁠⁠‌‍‌​‌‌‌‌‌‍​‍‌⁠‍​​‍​‍‌⁠⁠‌

Typos can really throw a wrench in things! I once had a headline that should’ve read ‘local artist’ but ended up reading ‘local artist’s’ which caused a bit of confusion — especially for the artist! Has your team ever considered a peer review step before sending out important releases?

‌⁠‍⁠​‍​‍‌⁠‌​​‍​‍​⁠‍‍​‍​‍‌⁠​​‌⁠​‍​‍​‍​‍⁠​​‍​‍‌‍‍⁠​‍​‍​⁠‍‍​‍​‍‌⁠​‍‌‍‌‌‌⁠​​‌‍⁠​‌⁠‍‌​‍​‍​‍⁠​​‍​‍‌‍‍‌‌‍‌​​‍​‍​⁠‍‍​⁠​‍​⁠‌⁠​⁠‍‌​‍⁠​​‍​‍‌‍‌​​‍​‍​⁠‍‍​‍​‍​⁠​‍​⁠​​​⁠​‍​⁠‌‍​⁠​​​⁠‌‍​⁠​​​⁠‌​​‍​‍​‍⁠​​‍​‍‌‍‍​​‍​‍​⁠‍‍​‍​‍‌‌​​​⁠​⁠‌‍‌‍‌​⁠⁠‌​​⁠‌​‍​‌‌‍​‌‌‍‌​‍⁠‌‌‌⁠⁠‌‌‍‍‌‍‌‌‌‌​⁠‌‍‌⁠‌‌‍​‌⁠​‌​‍​‍‌⁠⁠‌

I’ve had my fair share of mishaps too! Once, I sent out a draft that still had placeholders like ‘[Insert Headline Here]’ which made for an awkward follow-up. Always good to run a spell check and maybe get a second set of eyes on it, right?

‌⁠‍⁠​‍​‍‌⁠‌​​‍​‍​⁠‍‍​‍​‍‌⁠​​‌⁠​‍​‍​‍​‍⁠​​‍​‍‌‍‍⁠​‍​‍​⁠‍‍​‍​‍‌⁠​‍‌‍‌‌‌⁠​​‌‍⁠​‌⁠‍‌​‍​‍​‍⁠​​‍​‍‌‍‍‌‌‍‌​​‍​‍​⁠‍‍​⁠​‍​⁠‌⁠​⁠‍‌​‍⁠​​‍​‍‌‍‌​​‍​‍​⁠‍‍​‍​‍​⁠​‍​⁠​​​⁠​‍​⁠‌‍​⁠​​​⁠‌‍​⁠​​​⁠‌‍​‍​‍​‍⁠​​‍​‍‌‍‍​​‍​‍​⁠‍‍​‍​‍‌‌‌‍​⁠‌‌‌‌‍‍‌‍‍​‌⁠‌⁠​⁠‌​‌​‌​‌‍‍​‌‍‍⁠‌​‍​‌‍​‍‌‍‌​‌‌‍‍‌⁠‍​​⁠​‍‌‍⁠​​‍​‍‌⁠⁠‌