Odd but true: issuing a client “personal news” statement at 7:32 a.m. ET hits assignment desks before gossip blogs refresh and sets the framing for morning shows. Anyone else using precise timestamps like this to protect a client’s narrative and steer pickup sentiment?
I’ve had luck with:27 drops to “beat the inbox sweep.” Avoid Mondays; have you tried local-market times first?
I’ve had best results with a 7:28 ET embargo plus a night-before “pre-brief for bookers” and a calendar hold, with pre-written lower-thirds so TV lifts your line — like catching the subway as the doors close. Caveat: West Coast desks and DST weeks can flop this, so I keep a 9:02 ET backup ready — do you also segment by beat and vary the minute (:28 vs:32) to dodge the:30 radio headlines?
7:32 works if your subject line screams ‘HOLD 7:32 ET’ and you preload a Daybook/Planner note the night before so desks slot it in the:30 block. I also attach a clean quote card and b-roll link so morning shows can lift without calling; if it’s touchy, I slide to 7:47 to dodge the:30 rundown. @jerry_m56, see better stick when the client is live at:45?